Selling insurance isn’t like it used to be. Not many people just walk-in
or call ready to do business anymore. And when they do, they expect
more – more knowledge, more professionalism, more choices, a good deal,
or a better price. If your agency doesn’t have a world-class sales
culture built into it, then it’s set up to fail.
So how do you build a world-class sales culture? Here’s a step-by-step mini guide to help get you started:
Step 1. Identify Agency VALUES
Step 2. Make Sure Everyone Knows
Step 3. Incorporate Those Values into Sales Calls
Step 4. Set Up Measurable Goals
Step 5. Set a Deadline
Read In Detail..
(Ref: Insurance Journal, Dec 13, 2012 )
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