Liberty Mutual to Phase Out 8 Regional Insurance Brands

Liberty Mutual Insurance announced it is planning to retire its regional brands in 2013 to focus on the more recognizable Liberty Mutual brand.

“We’re retiring the brand names of our eight commercial lines regional companies that sell exclusively through independent agents so we can use the Liberty Mutual Insurance brand name in all markets,” Liberty Mutual Insurance spokesperson Chris Goetcheus told Insurance Journal. Read more..
(Ref: Insurance Journal, Jan 10, 2013)